We have been shifting around our team over the past few months. I strongly believe that you should shape a role around a person and his/her strengths. Find good, passionate, smart people and the rest will work itself out!
Manuel, who has been with us since the start and is very integral to our operations in Nicaragua, has moved into a different role that fits him perfectly. He will now be our Support Sales person, concentrating full time on what the stores need to increase sales. We don’t want to just keep adding stores and halt growth with the stores we already have in operation. With over 100 Mercado Fresco stores, this is a huge need and I am so relieved to have Manuel at the helm of this effort. He is working on a individualized sales plan for each neighborhood. If there is a school down the street, he will teach our operators how to go there with juices and yogurt when school gets out and other tactics to increase sales. He has a lot of ideas already on how to help our operators and I can’t wait to support him doing this!